Associate Professor of Marketing
369 Sage Hall
Johnson Graduate School of Management
Ithaca, NY 14853-6201
Gupta, Sachin, Dipak Jain, and Mohanbir Sawhney, "Modeling the Evolution of Markets with Indirect Network Externalities: An Application to Digital Television," Marketing Science, 18, 8, 1999.
Anupindi, Ravi, Maqbool Dada, and Sachin Gupta, "Estimation of Consumer Demand with Stock-out Based Substitution: An Application to Vending Machine Products," Marketing Science, 17, 4, 1998.
Christen, Markus, Sachin Gupta, John Porter, Richard Staelin, and Dick R. Wittink, "Using Market-Level Data to Understand Promotional Effects in a Non-linear Model," Journal of Marketing Research (August 1997). Finalist for the 2002 O'Dell Award.
Gupta, Sachin and Pradeep K. Chintagunta, "On Using Demographic Variables to Determine Segment Membership in Logit Mixture Models," Journal of Marketing Research, 31 (February 1994), 128-36.
Besanko, David, Jean-Pierre Dubé, and Sachin Gupta, "Retail Pass-through on Competing Brands," forthcoming, Marketing Science.
Van Heerde, Harald, Sachin Gupta, and Dick Wittink, "Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is," forthcoming, Journal of Marketing Research. Also a working paper of the Marketing Science Institute.
Gupta, Sachin, Pradeep K. Chintagunta, Anil Kaul & Dick R. Wittink, "Do Household Scanner Panels Provide Representative Inferences from Brand Choices: A Comparison with Store Data?" Journal of Marketing Research, 33 (November 1996), 383-398. Finalist for the 1997 Paul E. Green Award, Finalist for the 2001 O'Dell Award.
Besanko, David, Sachin Gupta, and Dipak Jain, "Logit Demand Estimation Under Competitive Pricing Behavior: An Equilibrium Framework," Management Science, 44, 11 (part 1), 1998.
Besanko, David, Jean-Pierre Dubé, and Sachin Gupta, "Competitive Price Discrimination Strategies in a Vertical Channel using Aggregate Retail Data," forthcoming, Management Science.
Bodapati, Anand, and Sachin Gupta, "A Direct Approach to Predicting Discretized Response in Target Marketing," forthcoming, Journal of Marketing Research.