2009 NEMC (North East Marketing Conference)
This year’s
NEMC Conference will be hosted by the Johnson Graduate School of Management,
Cornell University but will be physically held at the Sloan School of
Management, MIT. The entire conference will be held in MIT
building E52 (50 Memorial Drive), in the Faculty Club (6th floor). There is visitor parking, but it’s very
limited. Attendees may park near the
Marriott Hotel. University participants
include: MIT, Yale, Dartmouth, Harvard,
and Cornell. The following is a
tentative schedule of the day’s events:
Friday, September 18, 2009
SCHEDULE
10:00-10:15 Welcome Remarks from Dean
David Schmittlein, Sloan School, MIT
10:15-11:00 Speaker 1—Praveen
Kopalle—Dartmouth
The “Right” Consumers for Better
Concepts: Identifying and Using Consumers High in Emergent Nature to Further
Develop New Product Concepts
11:00-11:15 BREAK
11:15-12:00 Speaker 2—Anita
Elberse—Harvard
Bye
Bye Bundles: The
Impact of the Unbundling of Music in
Digital Channels
12:00-1:00 LUNCH
1:00-1:45 Speaker 3—Renee Richardson Gosline—MIT
Rethinking Brand Contamination: How Consumers Maintain
Distinction When Symbolic Boundaries Are Breached
1:45-2:30 Speaker
4—Dina Mayzlin—Yale
Uninformative Advertising as
an Invitation to Search
2:30-2:45 BREAK
2:45-3:30 Speaker 5—Vrinda Kadiyali—Cornell
The Impact of
Emotional Product Attributes on Consumer Demand: An Application to the U.S.
Motion Picture Industry
3:30-4:30 RECEPTION
HOTEL INFORMATION
Hotel name – Cambridge Marriott
Hotel (2 minute walk to Sloan)
Two
Cambridge Center, 50 Broadway, Cambridge, Massachusetts 02142 USA
Phone:
1-617-494-6600 Fax: 1-617-494-0036
Hotel name – The Kendall Hotel (3
minute walk to Sloan)
Phone number: – 617 577 1300
Hotel name – Le Meridien (15 minute walk to
Sloan) Shuttle nearby
Phone number: – 617 577 0200
Hotel name – Royal Sonesta (10 minute walk to
Sloan) shuttle available sometimes.
Phone number: – 617 806 420
Hotel name – Charles Hotel (Harvard Sq., MBTA
or taxi to MIT – 10 min.)
Phone number: – 617 864 1200
Hotel name – The Inn at Harvard (Harvard Sq.,
MBTA or taxi to MIT – 10 min.)
Phone number: – 617 491 2222
Hotel name – Harvard Square Hotel (Harvard
Sq., MBTA or taxi to MIT – 10 min.)
Phone number: – 617 491 2222
PARKING
Each hotel
has it's own parking facilities, but the Marriott has parking for other than
guests for $20.00 per day.