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VRINDA KADIYALI
kadiyali@cornell.edu
www.johnson.cornell.edu/faculty/kadiyali
607-255-1985
(O) 607-254-4590 (fax)
January 2002
EDUCATIONAL BACKGROUND
Ph.D.
(Economics), 1994 Dept. of Economics,
Northwestern University
M.A.(Economics), 1987
B.A.
(Economics), 1985
EMPLOYMENT BACKGROUND
2000
-now Associate Professor of Marketing
and Economics, JGSM,
1994-2000 Assistant Professor of Marketing and
Economics, JGSM,
1993-1994 Acting Assistant Professor
of Marketing and Economics, JGSM
1991-1993
Research Assistant, Northwestern University
1991
1989-1991 Teaching Assistant, Northwestern University
1987-1988 Lecturer,
HONORS AND AWARDS
2001 Marketing Science Institute
Young Scholars Consortium
1999 American Marketing
Association Doctoral Consortium Faculty
Fellow
1998 Business Week's list of
best faculty at JGSM,
1997-1998 Whitcomb Faculty Fellowship, JGSM,
1992-1993 Center for Urban Affairs and Policy
Research Fellowship, Northwestern
University
RESEARCH
A. Primary Research Interests
Empirical
game theory
Modeling
and estimating manufacturer-to-manufacturer competitive marketing decisions
Modeling
and estimating channel decision making, and retail competition
Demand-
and supply-equilibrium analysis using “new empirical industrial organization”
tools
Dynamics
of competitive marketing decisions
B. Refereed Publications
“Structural
Analysis of Competitive Behavior: New Empirical Industrial Organization Methods
in Marketing” (with K.Sudhir and V.Rao),
International Journal of Research in
Marketing, Special Issue on Competition, 2001
“Power
in Manufacturer-retailer Interactions: An Empirical Investigation of Pricing in
a Local Market” (with P. Chintagunta and
"Investigating
Dynamic Multifirm Market Interactions in Pricing and
Advertising" (with
"Product
Line Extensions and Competitive Market Interactions: An Empirical Analysis"
(with
"Exchange
Rate Pass-through and Market Structure: The Case of the U.S. Photographic Film
Industry," Journal of International
Economics, Dec 96, Volume 43, issue 3-4, pages 437-461
"Empirical
Analysis of Intertemporal Competitive Product Line
Pricing Decisions: Lead, Follow or Move Together?" (with
"Entry,
Its Deterrence and Its Accommodation: A Study of the
C. Other Publications
"Eastman
Kodak in the Photographic Film Industry: Picture Imperfect?,"
in “Market Dominance: How Firms Gain,
Hold or Lose it and the Impact on Economic Performance,” ed. by D.
Rosenbaum. Greenwood Publishing Group, June 1998.
D. Papers Under Review
"Investigating the Dynamics of
Competitive Behavior" (with Sudhir Karunakaran, and Pradeep Chintagunta)
"An Empirical Analysis of
Competitive Pricing in a Multi-Brand, Multi-Retailer Product Market" (with
Sachin Gupta)
“Exaggeration,
Understatement and Truth in Advertising Claims: An Experimental Game-theoretic
Study” (with R. Bloomfield)
"Competitive Pricing and Advertising in
the Photo Film Industry 1987-98: An Empirical Study of the Implications of
Strategic Marketing Decisions for Public Policy”
“Determinants and Effects of Price
Expectations in Retail Competition: An Econometric Analysis” (with Ramya Neelamegham)
“Entry, Exit and Excess Capacity in the
“Capacity and Collusion: An Empirical Study of the
E. Research in Progress
“Product Line Competition: A Study of Entry in
the
"Early and Late Entrant Solutions to
Chicken-and-Egg in the
F. Invited Presentations
University
of Florida-Gainsville Winter Marketing Camp, March
2001
Marketing
Science Institute (MSI) Young Scholars Program,
American
Marketing Association (AMA) Doctoral Consortium, August 1999
National
Bureau of Economic Search (NBER) Summer I.O Conference, August 1999
Marketing
Department,
Department
of Economics,
Marketing Department, University of Rochester
Marketing
Department,
Marketing
Department,
Marketing
Department,
Department
of Economics, Stern
Department
of Economics,
Department
of Economics, University of California-Santa Cruz, October 1994
Department
of Economics,
G. Conference Presentations
INFORMS,
Cornell-Rochester
Applied Micro Summer Camp, June 1997
Marketing
Science Conference,
Northeast
Marketing Symposium, MIT, September 1996
BCRST
Annual Marketing Conference,
Marketing
Science Conference,
Discussant
at the American Economic Association Meetings,
American
Economic Association Annual Meeting,
Discussant
for a paper at the Northeast Marketing Symposium,
Northeast
Marketing Symposium,
ORSA-TIMS
Conference,
MSI
Conference on Pricing Decision Models,
Marketing
Science Conference,
ORSA-TIMS
Conference,
Scanner
Panel Data Conference,
TEACHING
A. Primary Areas of Interest
Competitive
strategy
Competitive
and marketing issues on the internet
Channels
of distribution
Marketing
models
B. Courses Taught
Executive
Education: Strategies for E-Commerce (2000) and Competitive Marketing Strategy
(1999, 2000)
Executive
MBA, Strategy
Core (2000)
MBA,
Strategy Core (1999-2001)
MBA,
Internet Marketing (1998-2000) (co-taught with V.Rao
and D.Stayman)
MBA,
E-Business Intensive (2000) (co-taught with V. Rao
and D. Stayman)
MBA,
Competitive Decision Making (1994-1999)
MBA,
Channels of Distribution (1994-1998)
MBA,
Marketing Models (1996)
Ph.D.,
Empirical Industrial Organization Methods for Marketing (1994)
PROFESSIONAL SERVICE
A. Editorial
Editorial
Board Member of Marketing Science
Ad-hoc
Reviewer for:
International Journal of
Industrial Organization
Journal of Business
Journal of Business and Economic
Statistics
Journal of Econometrics
Journal of International
Economics
Journal
of Marketing Research
Management Science
Marketing Science Institute
(proposals for grants and awards)
National Science Foundation
Rand Journal of Economics
B. Doctoral/ Masters’ Committees:
Sriram Venkataraman,
Management (Marketing), degree expected 2003
Natasha
Zhang, Management (Marketing), degree expected 2003
Jeremy
Dunn, Policy Analysis and Management (Ph.D.), degree expected 2002
Abigail
Wheeler, Policy Analysis and Management (Ph.D.), 2000
Ed
Rogers, Industrial and Labor Relations (Ph.D.), 2000
Sudhir Karunakaran,
Management (Marketing) (Ph.D.), degree 1998
Cristi Gleason, Management (Accounting)
(Ph.D.), degree 1998
Medinah Ali, Agricultural
and Resource Management and Economics (Masters degree),
1997
C. Administrative Committees:
Economics
Search Committee, Spring 2001
Marketing
Search for ARME, Fall 2000
Technology
Club, Faculty Advisor, 2000-2001
Marketing
Search Committee, Fall ‘98, Fall '99
Economics
Search Committee, Spring ’97 and Spring ‘98, Fall
'99-Spring '00
Diversity
Task Force, Fall ‘98 and Spring '99
TMO
Case Workshop for Consulting, Summer ’98
Applied
Microeconomics Workshop Administration, Fall ’97 and
Spring ‘98
Faculty
Advisor, Marketing Association, 1996-97 Academic Year
Consulting
Club “How to do a Case” Workshop, Fall ’97
Faculty
leader for Student intersession trip to