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- "Empirical
Analysis of Budget and Allocation of Trade Promotions in the U.S. Supermarket
Industry" (with Miguel I. Gomez and Edward W. McLaughlin), Journal
of Marketing Research, XLIV, August 2007, 410-424.
- “Eliciting
Preference for Complex Products: A Web-Based Upgrading Approach” (with
Young-Hoon Park and Min Ding), Journal of Marketing Research (Forthcoming).
- “Developments in Conjoint Analysis.”
This is a chapter for the book, Marketing Decision Models edited by
Berend Wierenga to be published by Springer (Forthcoming).
- “New
Product Preannouncement as a Signaling Strategy: An Audience-Specific Review
and Analysis,” Journal of Product Innovation Management (Forthcoming).
- “Empirical Analysis of Budget
and Allocation of Trade Promotions in the US Supermarket Industry” (with Miguel
Gomez and Ed McLaughlin), Journal of Marketing Research, August 2007.
- “Linking Brand Equity and Customer
Equity” (with Robert Leone et al.), Journal of Service Research, November
2006.
- “Slotting Allowances: An Empirical
Investigation” (with K. Sudhir), Journal of Marketing Research, May
2006.