HABLA Case Competition

• Case Competition History
• Description & Highlights
• ItineraryCorporate SponsorsRegister Your TeamContacts

Case Competition History

The Johnson School's Hispanic-American Business Leaders Association (HABLA) hosted the first official Hispanic Case Competition in 2004. The event featured lectures from Jennifer Williams, VP Hispanic Marketing at Citigroup, and Jose Baldan, Assistant Brand Manager at P&G. Some of the participating B-schools were Simon, Wharton, Stern, Columbia, Yale and the Johnson School, all top MBA programs in the U.S. The competition was sponsored by The San Jose Group, P&G, Citigroup and Unilever. Since then, HABLA has annually hosted this event, generating great support from corporate sponsors and a continuous interest from the top MBA programs. The opportunity to network with corporate sponsors and students from other schools, and the sharing of experiences and interests in the Hispanic culture, has made this event a great success year after year. The contents and discussion points featured in the HABLA case competitions remain well-aligned with the significant growth trend of the Hispanic-American market and its buying power, which is becoming a hot issue in many American corporations today.

Description & Highlights

On November 8, 2008, HABLA will be hosting the Fifth Annual Case Competition at Cornell University. MBA students from the top MBA programs will gather to:

• Compete for a $6,000 first-place prize and a $3,000 second-place prize
• Present your solutions to a real-world U.S. Hispanic business case
• Interface with corporate sponsors that have intimate knowledge of the U.S. Hispanic marketplace
• Develop a network of business professionals that cater to the U.S. Hispanic market

Highlights

• MBA students from the top MBA programs in the nation will be invited to participate in the case competition.
• Sponsoring companies will be corporate judges asked to evaluate presentations and provide feedback in a panel setting.
• Deniqua Crichlow, the Director of the Office of Diversity and Inclusion at the Johnson School at Cornell University will provide opening remarks at the Welcome Reception.
• Johnson School faculty will be invited to participate as judges for business analysis and presentation skills.

Itinerary

 

Friday

Welcome Reception: A welcome reception will be held on Friday evening for competing first and second year MBA students, Hispanic American club officers, corporate sponsors, and judges. Deniqua Crichlow, Director of the Office for Diversity and Inclusion will speak at the welcome reception. The President of HABLA, will also briefly address the audience. This is an opportunity for all those present to interface and network.
 
Saturday

Case competition: Teams begin case analysis starting at 9:00 a.m. The panel of judges will comprised of corporate judges, HABLA alumni members, and Johnson School faculty members. Participants will be judged on the strength of their business analysis, recommendations and presentation skills. Breakfast and lunch will be provided for both participants and judges.
 
Awards dinner: The Dean of the Johnson School, the president of HABLA, and a keynote adress by our corporate sponsor. Awards will be formally announced and corporate sponsors will have a final opportunity to interact with students from various top MBA programs.

Corporate Sponsors

The success of the program is dependent upon the investment and involvement of our corporate partners. Sponsoring firms will be invited to campus for the event, have the opportunity to network with MBA students from the top MBA programs, and receive significant recognition for their support.


2007 Sponsors
Platinum Sponsor Embarq            
Silver Sponsor P&G          



2006 Sponsors

Platinum Sponsor Pepsico    
Gold Sponsor P&G, Roche  



2005 Sponsors

Platinum Sponsor Pepsico       
Gold Sponsor P&G, Citigroup



2004 Sponsors
Main Sponsors Citigroup, Unilever, P&G, The San Jose Group

   

Register Your Team

Please contact Che Cabreros or Santiago Canela for registration details.

Contacts

Che Cabreros
President of HABLA
Tel: 415 244-3654
email: cac359@cornell.edu


Santiago Canela
VP of Case Competition
email: sc749@cornell.edu