Mission
The Marketing Association will serve as a professional and educational
resource through which members are enabled to network, learn about and
prepare for careers in marketing.
By encouraging active involvement of
all members, the Marketing Association will maintain high visibility
within the Johnson School as well as with corporations, recruiters, and
the external community.
Most importantly, the Marketing Association
will work to enhance the image of the Johnson School and provide a
structure to support and encourage the personal and professional
development of all members.
Current Students
If you are serious about a career in marketing, membership in the Johnson School Marketing Association is a must!
What We Do
- Recruiting & Interviewing Preparation
- Interview guidebook with sample questions and helpful tips organized by company
- Week-long job trek to visit companies on site
- Workshop: Resume and Cover Letter Prep
- Workshop: Behavioral & Case Interviewing
- Workshop: Networking Best Practices
- Mock interview practice
- Company-hosted breakfasts and lunches
- Career Development
- Retail store audits conducted by S.C. Johnson and Colgate-Palmolive
- Brand management overview presented by Unilever
- Corporate responsibility case study with Johnson & Johnson
- Panel with 2nd-year students on how to succeed at your summer internship
- Career exploration panels
- Education
- Annual marketing symposium sponsored by the Marketing Association
- Workshop: How to Evaluate Advertising
- Workshop: Introduction to Scanner Data
- Super Bowl Advertising Review
- Speaker series featuring marketing alumni, recruiters, and practitioners